Friday, August 6, 2010
Tuesday, August 3, 2010
Monday, August 2, 2010
Thursday, July 29, 2010
Writing About Your Product
What does it taste like?
Like the slick, fresh blood of non-violent conquests mixed with the juices of a sweet, succulent fruit from an undiscovered tropical island.
For whom is it designed?
For the champion in life; for he or she who believes they can do it all, regardless of whether or not they actually can.
What sort of mood or feeling does it convey?
The feeling of winning. It feels like that suave confidence and proud accomplishment you have after you win... anything.
Whom do you get to pretend you are when you drink it?
Perhaps an international spy taking a break from saving the world and wooing one of his many female companions. Or maybe you just get to be that guy at the end of the bar that people can't quite figure out, but they sure are trying.
How do you get to pretend you feel when you drink it?
Like you just beat Michael Phelps, Lance Armstrong, and Usain Bolt in swimming, biking, and running, respectively and simultaneously. Like you just blew up the compound of a man who was hellbent on ruling the world. Like you just slaughtered an army of ninjas without breaking a sweat. And like you just met your soulmate and you know it, but you're going to pretend that you couldn't give less of a damn.
Wednesday, July 28, 2010
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